If there is a beauty salon, but there are no clients, it's time to start promoting the salon. Moreover, it is possible to promote a beauty salon with a competent approach, keeping within a very modest budget.
It is necessary
- Assessment of target audiotory
- Booklets, flyers, business cards, banners
- Competent interior design
- Personal charm
Instructions
Step 1
First of all, it is necessary to determine the target audience of the salon and, based on the general portrait of a potential client, build a system for promoting the salon. At the same time, special, small groups of customers can be distinguished as part of the target audience, which can potentially later become regular ones. For example, it is best to choose women working in nearby offices as the main target audience for a beauty salon in a business center building. And for a small salon in a residential area, retirees and self-looking women over 50 may be a good choice for the target audience. As an additional group of potential clients, you can well try to work with women on maternity leave.
Step 2
Salon advertising needs to be developed based on the characteristics of a specific target audience. To attract a business woman to the salon, information about services should be placed in the most prominent places in the business center - in the elevator, on the stairwells. A successful advertising campaign may be just a personal visit to the offices of a business center, leaving business cards and informing about the opening. In advertising brochures or leaflets, it is worth indicating a convenient opening hours for working women and emphasizing the favorable location of the institution.
Advertising brochures, leaflets, business cards and even personal invitations to residents of residential areas are best placed in mailboxes, distributed near a salon or next to a nearby grocery store. For pensioners, the price factor is very important, therefore, focusing on this category of clients, it is worth developing an acceptable pricing policy. When planning to include women on maternity leave in the target audience, it is worth considering in the salon the possibility of babysitting or a small children's corner with a TV, games and coloring pages.
Step 3
Any, even the most expensive advertising campaign will be ineffective if the staff is rude, angry, unfriendly. The beauty business has a special specificity - the emergence of personal relationships with the client and emotional contact. If, when visiting a salon, a potential client feels a friendly atmosphere, it will quickly turn from a potential client into a permanent one. You can add positive emotions to the atmosphere of cordiality, friendliness and benevolence with the help of appropriate interior design, bright color accents, well-processed photos of regular customers in a prominent place, vases with sweets for visitors.
Step 4
The professionalism of the staff is very important for the proper promotion of the salon. Every well-trimmed client is an advertisement. Each spectacular manicure, effective peeling, beautiful piercing is an additional advertisement due to the eternal word of mouth. Especially for the activation of "word of mouth" as a promotion of the salon for a limited period, you can run an advertising campaign in the style of "Bring your friend for a manicure and get a pedicure as a gift." A small banner or banner at the entrance to the salon will be enough to notify customers about the promotion.
There are a lot of opportunities for promotion of the salon. And most of them are quite affordable even for a small salon that has just opened.
