The tourist services market consists of two players - a tour operator and a travel agency. The first ones carry out the development of tours and determine the price for them. Second, these tours are being sold. For a beginner travel agency, it is necessary to identify the target audience for which it will work and the specification of the tours that it will offer them. At the initial stage of the company's development, the main thing is to wait out the off-season time and send about 500 tourists to rest. Next year, the number of clients will already triple.
Instructions
Step 1
When choosing a tour operator, take into account its popularity, period of work in the market and the degree of reliability. Typically, the agency's remuneration ranges from 5 to 16 percent and depends on the age of the company and the volume of package sales that it is able to provide. As a rule, a travel company signs contracts with several operators, most of them form tours to key countries in which the travel company specializes, for example, Egypt and Turkey. The rest are selected in such a way as to provide the agency with work when in the main directions of the off-season, and to expand the range for its clients.
Step 2
Rent a room in the city center with a separate entrance and a convenient parking area. Or open an office where potential clients congregate, such as a residential area. The constant flow of visitors will not appear so quickly, but the rental rates are much lower. For a beginner agency, an area of 20 square meters is enough. Be sure to order a bright sign and place it above the entrance. This will attract potential customers.
Step 3
Make redecoration indoors. Purchase furniture and equipment (tables, shelves, chairs, fax, printer, computers, copier). Decorate the interior with tourist paraphernalia - shells, boats, souvenirs from different countries.
Step 4
To operate a travel agency, you will need at least two sales managers. The number of employees depends on the volume of orders. One employee will physically be unable to service more than a hundred applications per month. Let's better advertise the search for managers on travel sites.
Step 5
The first customers will help to attract a sign, office location, website and advertising. Submission of advertisements to free publications is also considered effective. But in the travel business, word of mouth is the best advertisement. A satisfied client will definitely tell at least 7-10 acquaintances about his impressions of the trip. Basically, the advertising budget of a travel agency is spent on the Internet - on advertising on search and travel servers, creating your own website.
