A wise proverb says: "As you name the ship, so it will float." A liquid name in itself guarantees a certain percentage of the success of the entire enterprise, since it can attract attention, evoke pleasant associations and make people take advantage of the offer.
Instructions
Step 1
Choose a concise title. Simple short words will be easier for your customers to remember. In addition, the name of the site for the company, based on the short name, is easier to dictate. This means that potential tourists will visit it more often.
Step 2
Imagine your target audience and make a name in tune with their priorities and interests. If the services provided by your company are aimed at high-income tourists, emphasize the elite, prestige and status in the name. If you want to attract the attention of low-income customers, emphasize economy in the title.
Step 3
Make a list of competitors and analyze the names of their firms. Understand what the secrets of these names are and what effect they have. This will inspire you for creative mini-discoveries and give you some new ideas.
Step 4
Avoid standards. Come up with a catchy word so that the name of your travel company does not merge with the general stream of names containing the word "tour".
Step 5
Make a two-part title. The first should carry information about your occupation. For example, "Bureau of exotic tours" or "Agency for extreme travel." In the second part, reflect the specifics of your particular company. This part should be vibrant, unique, and indicate the direction in which you are working.
Step 6
Write down a list of associations your firm name should evoke. Then find the dictionaries of the Slavic group languages and translate the list into Czech, Ukrainian, Polish, Bulgarian, Slovak languages. The translation will be intuitive, and the sound of some words can be very beneficial.
Step 7
Having chosen some of the most successful, in your opinion, names, conduct a short opinion poll. Find out the associations of people around you that arise with each of the names. Write down their responses and discard any names that convey negative messages.
