Most new organizations close in their first year of operation. And the difference in the success or failure of this or that enterprise can be very insignificant, consist in some little thing, for example, in a good name.
It is necessary
- - dictionaries;
- - knowledge of the target audience.
Instructions
Step 1
The name of the company should be succinct and concise so that the client can write it without mistakes and easily pass it on by word of mouth. It is best if it is one or two words. An abbreviation may also work. For an abbreviation to be successful, it must be associated with something memorable.
Step 2
Use what you know about your potential customers in your title.
Step 3
List competitor names to try and launch your own idea generator. Analyze their names, think about what name will distinguish you from all these companies.
Step 4
Consult dictionaries for help. The name can be not only Russian, but taken from any other language. But, it is desirable that this word is heard by your target audience.
Step 5
Do not try to come up with a name that reflects the type of activity of your company if you plan to expand into other areas of business in the future.
Step 6
Think about the future. Come up with a domain name for the company's website, imagine its logo, slogan, corporate colors. Think about whether the chosen name will harmoniously look on advertising signs and packaging with your products.
Step 7
Don't dwell on words that already exist in the language. You can invent something of your own, because Wimm-Bill-Dann, Coca-Cola and others did this in their time.
Step 8
Invite prospective clients to participate in choosing a name. Conduct a competition with valuable prizes (these can be gift certificates for your products). Or offer to evaluate the chosen title, listening carefully to the criticism.
Step 9
Once you've made your list of potential names, put it aside for a while. When you look at it with a fresh eye, your opinion on some of the items on the list may change.
