Consumer preferences are an important marketing indicator that communicates the relevance and need for a particular product. Based on this data, correct predictions are made for production and subsequent sales. Without proper sociological research, it is problematic to find out consumer preferences.
Case studies are important primarily in determining consumer expectations. This concept will tell the manufacturer what the end customer really wants to get.
This applies to the service sector and medium-sized business, in particular, because it is not so easy to maintain a constant capital turnover in a highly competitive environment. Small businesses care little about consumer preferences, because independent research is not carried out, only relevant, well-known facts are used. Well, large corporations create trends themselves and influence the demand, supply and desires of people.
Social poll
Marketers help to find out the current consumer preferences, having the necessary experience and knowledge. The first serious weapon in the fight for reliable data is a social survey, the accuracy of which is highly dependent on geographic location, nationality, religion and other aspects of life that influence people's choices. Of course, it is impossible to interview everyone; to obtain data, a slice of information received from, for example, 10,000 people is used.
The content and form of the survey are of great importance. It is necessary to formulate the questions correctly, unobtrusively, but at the same time they should bring those long-awaited answers. Asking 100 questions to each person will not work, so brevity and quality must be combined. According to the form, they can be divided into an Internet survey, a dialogue with a promoter, filling out forms in public places.
It is also possible to form consumer preferences through customer feedback to the call center. This form is suitable for further improvement of an already developed product.
What else influences the choice
It is realistic to promote a product without such research, but in this case it is necessary to soberly assess its usefulness to society, the presence of analogues and their advantages. It is also worth considering the presence of famous brands in competitors, they greatly affect the choice of a person, all other things being equal. Even the difference in price in favor of an unknown product may still not help sell more.
Much also depends on the scope of sales. So, if there are only 2-3 products on the market, they will enjoy approximately the same demand, and its increase can be influenced either by the expansion of the market or gaining advantages over competitors.
The market today is focused on society as much as possible. The number of offers often exceeds demand, and in order for a company to succeed, it is very important to draw the right conclusions and sell the right products.
