Want to attract more customers using a discount? Not sure how to provide a discount correctly? Do you want more customers and that the company does not become unprofitable? If you are faced with these questions, then this article will be of interest to you.
Instructions
Step 1
Offer the discount to the customer no earlier than the second purchase. Many businesses only offer discounts to regular customers. The buyer must buy at least once your product or service at full cost, and only then decide whether the price corresponds to the declared quality. When the buyer comes to you for the second time, he can formally be registered as a “regular” customer, or at least deleted from the list “random buyers. And as mentioned above, discounts can be made for regular customers. The more often and more they shop, the higher the discount they can get.
Step 2
Do not sell the item at a price lower than your own costs. A quite understandable desire is to sell the product at a lower price, but in large quantities, in order to thereby attract as many customers as possible. Are you sure that by removing the discount, you will be able to retain at least half of these customers? A large number of customers should be attracted by high quality and reasonable prices. And the discount is already a matter of rewarding proven customers who have already brought significant profits to the company, and on which a significant turnover of products is based.
Step 3
Make discounts all the time. Discounts are a typical marketing tool, but like any other tool you need to know how to use them. Discounts should be a permanent feature of your trade, not a temporary event. However, it should be borne in mind that discounts should not be stationary. Make discounts on different products at different times. Reduce them, increase them, but constantly change. Offer high discounts on a small group of products and advertise this. Also, sometimes you can make small gifts to customers instead of discounts, especially on holidays. The main thing is to calculate whether you have passed the break-even point and do not forget to value your customers, because without them no business would simply not be able to exist.
