Everyone knows the standard sales methods. The market is getting more and more crowded. How to get in your place? Is there a procedure for finding new clients that is unknown to other market participants? In his MBA in 10 Days, Steven Silbiger explains that Arm & Hammer has found hundreds of uses for regular baking soda. This allowed new markets to be found and generated additional profits. Let's look at the water situation from different points of view.
Instructions
Step 1
Make a list of places where thirsty people spontaneously appear. Spontaneous desires lead to spontaneous purchases. Somewhere there may be sports events periodically, or a thirsty crowd appears as soon as the sun warms up, or renovations force the water to be shut off in certain areas on a planned basis. There are many predictable situations where water demand increases dramatically.
Step 2
List the people who make the decision to buy water. What magazines do they read? What programs do they watch? What events are you attending? What is the road to the office every day? These people are already buying water, and in large quantities. These are wholesalers or persons in charge of organizations. Their habits will indicate where your marketing messages are likely to reach their eyes, ears, and hearts.
Step 3
List the reasons people want fast delivery water. Where and at what point do these reasons manifest themselves? What kind of people are exposed to them? How well is their demand being met?
Step 4
Make a list of people who form the opinion of certain groups in the community about water. Where and what kind of water do they buy? Why? All industries have narrowly targeted loyal customer groups. They have enduring beliefs that are different from the mass demand. If you reach out to the leaders, then you can sell water to the whole group. These can be people who are especially concerned about health, athletes, patriots, families with small children, etc.
Step 5
List items that use or could use water in the manufacture / sale.
Step 6
Work through each list for potential contacts and competitor omissions. What can be improved in your proposal and sales methods? Answering questions will open up new possibilities.
