In the conditions of fierce competition, which is typical today for almost any sphere of production, it is the quality of products that comes to the fore. Improving the basic characteristics of the product should become one of the primary tasks for the management of the enterprise, which strives for leadership in the market.
It is necessary
- - market analysis;
- - GOST or TU.
Instructions
Step 1
Analyze the competitive landscape by selecting similar products as the subject of your research. Consider products in different price categories, while trying to identify value for money. It is possible that you will find significant differences in the quality of your product and its counterparts. Draw the appropriate conclusions.
Step 2
Achieve full compliance of your product with GOSTs or technical conditions according to which it is produced. Even the smallest deviations can affect product quality. Make sure that staff do not deviate from instructions.
Step 3
Control the quality of purchased raw materials and key ingredients for your products. For example, even a small deviation in the ash content of flour can affect the properties of baked bread. Pay attention to every little detail that can jeopardize a whole batch of products.
Step 4
Ensure compliance with sanitary and hygienic standards. Expiring products, toxic materials, improper storage of raw materials can all undermine your quality improvement efforts.
Step 5
Research the opinions of consumers of your product. Arrange tastings, hand out questionnaires, conduct customer surveys. It is possible that you will get a completely different understanding of the concept of product quality. Customers will share with you their impressions and wishes, which you can subsequently apply in production.
Step 6
Try to keep abreast of current trends and developments. Every year, new materials and technologies appear that help optimize the production of a number of products. For example, high-tech synthetic padding for winter clothing retains heat much better and is easier to care for than natural down. But at the same time, they are much cheaper, which will allow the manufacturer of winter jackets to improve the quality, saving on the cost price.
