To open a recognizable lingerie store, you need to be clear about your intentions. Create a good, understandable and memorable image. Come up with an interesting name and appropriate sign.
It is necessary
- - Rented premises;
- - clothing supplier;
- - personal bank account;
- - notarized documents;
- - cash machine.
Instructions
Step 1
Define your goal. It is unlikely that you want to immediately create a large chain of stores. It will be enough to start from a small point in the city shopping center. It is this space that can be used as efficiently as possible. You shouldn't rent large areas in the central part of the city right away. Such costs will become unjustified and lead to losses. First, evaluate the market potential, calculate and draw up a business plan.
Step 2
Select a product supplier. Try to listen to the opinion of experts, exchange any necessary information with them. You will be surely told that it is best to conclude an agreement with suppliers with exclusive distribution for a long time. Before placing an order within the budget, ask for the opinion of brand managers who are responsible for the required number of brands and store managers who are fully aware of the wishes of customers and the demand for goods.
Step 3
Hire a service staff. It is important that each employee is a pleasant and endearing person. The employee should not be allowed to be overly persistent. Tact with understanding the client's problem and helping to overcome it is very important. The consultant needs to be well versed in the goods.
Step 4
Make sure you have enough stock. Novice businessmen should purchase about 3-5 different brands of goods. Later, this number can be increased. After all, underwear can be not only, for example, bras and panties, but also combinations of nightgowns, swimwear, stockings and tights.
Step 5
Try to calculate your orders correctly to make them even more efficient. At the end of the season, run discount sales. Sales are well communicated through radio and TV advertisements.
