Underwear for many women is one of the most desirable and pleasant purchases. That is why visiting such a store should be a good way to cheer up and please the client with an elegant new thing. The lingerie boutique design plays an important role in achieving this goal.
It is necessary
- - trade software;
- - mirrors;
- - water cooler;
- - mannequins;
- - accessories;
- - decor elements;
- - carpet;
- - sofa;
- - shoe horn;
- - wet wipes.
Instructions
Step 1
Think over the window dressing. The traditional use of mannequins is trivial. Try to find more creative solutions. For example, create the atmosphere of an old boudoir: put an elegant dressing table with a mirror, an ottoman, place a mannequin in underwear and a luxurious negligee, and spread other sets of underwear around, as if casually scattered by the hostess.
Step 2
When choosing a store design, give preference to restraint, sophistication and pastel colors. Excess in the form of flashy accessories, vibrant colors and sophisticated finishes will only distract buyers.
Step 3
Choose the right shop equipment. Convenient brackets and hangers always increase sales over shelves. Eliminate closed glass display cases, which have long been recognized as ineffective for the clothing trade. Place light shopping baskets at the entrance for shoppers to store their chosen sets.
Step 4
Pay special attention to fitting rooms. They should be tightly closed, have good mirrors and proper lighting. Provide the fitting room with enough hangers and shelves, a clean rug, shoehorn, wet wipes. Eliminate too bright light, which will accentuate the flaws in the figure of a potential customer. A properly designed fitting room can significantly increase sales.
Step 5
Expand your store space visually by using mirrors and light colors in decoration. This simple trick will help create the impression of a large quantity of goods, and also help customers avoid feeling crowded.
Step 6
Place comfortable sofas in the shopping area, lay out magazines, install a water cooler. Customers are often accompanied by children and male companions, who can relax in peace and will not rush the client.
