Women's underwear is in high demand, which is why opening your own lingerie store can be a good push to start a business. If you are not afraid of difficulties and show your business acumen, then you will easily successfully open and promote your store on the market.
Instructions
Step 1
Think carefully, study the lingerie market, find out the prices for the assortment of goods, talk to competitors and, of course, draw up a business plan. Consider every little detail, being careful not to miss important details.
Step 2
Start looking for a building for your future store. Choose the most crowded places. It is best to give preference to a small department in a shopping center, and only then, if possible, you can think about expanding your business. However, if you have enough money, then you can immediately afford a separate room. Decide for yourself whether you will buy a finished building or rent it. Take care of all documents confirming your rights to this premises.
Step 3
Purchase the necessary equipment, make cosmetic repairs and complete all the necessary documents permitting the opening and running of this activity. Decorate your store with a specific style. Install more mirrors, display cases and mannequins. Don't forget about good lighting.
Step 4
Enter into contracts with suppliers. Think carefully about what your product range will be. You can limit yourself to only one women's underwear, or you can add related products, for example: bedding, pajamas and dressing gowns, home shorts, T-shirts, swimwear, beach accessories and much more.
Step 5
If you are not going to trade yourself, take care of the sellers. Staff should be well versed in the product range to help customers make choices. Arrange small training courses for your employees that will allow them to learn all the intricacies of trading.
Step 6
Take care of the advertising of your store. Make a nice colorful sign, posters and signs. You can print small brochures and leave them in large shopping centers. To attract new customers, arrange various promotions, make discounts and give gifts.
