It is important for any fitness trainer to attract as many clients as possible, since his profit directly depends on this. Use all your enthusiasm for this. Change your program and come up with special offers to increase the number of visitors to your club.
Instructions
Step 1
Popular actress Ravshana Kurkova starred in an advertisement for a network of fitness clubs X-Fit
Since the beginning of April, commercials for the "Discover Yourself" series of the federal chain of fitness clubs X-Fit have been released. The main characters of the new campaign were the brand's team, and stars of show business, television and sports, including Ravshana Kurkova, Snezhina Kulova, Vladimir Mineev and others, joined the filming.
Eight videos within the framework of the new advertising campaign are eight heroes and eight distinctive stories. Actress, TV presenter, designer, athlete, poet, fitness expert, top manager, marketing director … They are all completely different, but there is something that unites them. This is the pursuit of new horizons. Fitness not only helps them to do what they love, but also energizes them, which is necessary for the development and conquest of new heights. Any bright and successful person who cannot imagine his life without perspective can become such a hero.
Step 2
Ravshana Kurkova, actress
www.youtube.com/watch?v=JIL5muTBof8&feature=youtu.be
Step 3
The idea was realized by the director and producer Marcel Kalinin, well known to the public for his creative vision and non-standard approach to any project. Music was specially written for the videos - eight tracks that further reveal the characters of the characters and give the stories integrity. The shooting was also supported by Reebok, which provided stylish and laconic clothes for the project.
The X-Fit team itself took an active part in the filming - the marketing and advertising director Elena Snezhko, the manager of the X-Fit club Chistye Prudy Vitaly Karbovsky and the expert methodologist and coordinator of the group programs direction Ruslan Panov became the heroes of the videos.
Step 4
“The new X-Fit campaign is our take on brand identity. For us, X-Fit is more than a place for professional fulfillment, training with advanced fitness techniques, or a club that is prestigious to be a member of. X-Fit is a way of life, an opportunity to develop and set new goals. Every day we receive new emotions and want to share them with everyone. We hope to inspire people to make positive changes in their lives, - says Elena Snezhko, director of marketing and advertising for the federal chain of fitness clubs X-Fit. - Our fitness clubs are places of power where like-minded people gather. We invite everyone to join the team of bright and motivated people and delight others with their results with us!"
The advertising campaign was launched as part of the renewed strategy of the X-Fit brand, which was based on the concept of “Discover Yourself”. In addition to videos, images created on the basis of photographs from Alexey Duplyakov have already appeared on the network and in outdoor advertising. Thus, the new communication platform will strengthen the emotional connection with customers and promises to take the service to the next level. With X-Fit, every day is a new chance; you just need to go beyond the usual - do more, change for the better and be ready for new challenges.
X-Fit. Open yourself up.
Step 5
About the X-Fit network
X-Fit is the largest federal chain of international fitness clubs in the premium and business class segments in Russia. One of the three leaders in the domestic fitness services industry.
The history of X-Fit began in 1991, when one of the first private tennis clubs in Russia was opened in Moscow's Lianozovo park. It was a unique project for its time, based on the Old English traditions of elite club recreation. The tennis club quickly became popular among people who value the atmosphere of coziness and comfort, who understand the benefits of a healthy lifestyle.
Five years later, the first fitness studio appeared next to the tennis club, which became the base for the future full-fledged, ultra-modern fitness club with the X-Fit pool in Altufevo. Further development of the network was rapid: in 2005, five clubs, including one regional, were already operating under the X-Fit brand, and in 2010 - 19 fitness centers in the capital and major Russian cities. Today, the federal network includes more than 60 fitness clubs in Moscow, Kazan, Voronezh, Volgograd, Rostov-on-Don, Samara, Novosibirsk, Krasnodar, Nizhny Novgorod, Perm and other cities.
The company operates on the market under two brands: customers can choose full-size X-Fit clubs with an area of more than 2,500 m2 or clubs in the democratic Fit-Studio format. At the moment, over 350 thousand people are members of X-Fit fitness clubs throughout the country.
In 2015, the chain patented the Smart Fitness system of proven methodologies developed by the company's experts, which is the basis of all X-Fit training programs. In September 2017, the system was updated and restarted - Smart Fitness vol. 2.0 is valid in all fitness clubs of the chain. The company has established and operates the X-Fit PRO faculty, which includes several dozen educational programs for professionals in the fitness industry and a wide audience.
X-Fit has more than fifty prestigious awards, awards, diplomas and certificates of honor. Among them: in 2017, a network of fitness clubs became a laureate of the Sport and Russia prize in support of sports and healthy lifestyles in the Best Innovative Fitness Club nomination; business award of public activity "Best in Russia / Best.ru" - according to the results of 2015, the X-Fit chain was recognized as the best in the category "Network of sports clubs"; "Moscow Entrepreneur - 2016" and "Moscow Entrepreneur - 2015" in the category "The best chain of fitness clubs in Moscow"; "Moscow Entrepreneur - 2014" in the category "Services in the field of sports"; "Person of the Year - 2011" in the nomination "For the creation of the largest network of fitness clubs" according to RBC; "Entrepreneur of the Year - 2010" in the category "Services" by Ernst & Young; diploma from the Moscow government "Moscow entrepreneur" in the category "Medicine, leisure, sports and health services"; the first Russian award in the field of beauty and health "Grace"; Grand Prix "Best Networked Fitness Center" and many others.
Step 6
Talk to your current clients about their goals and needs. Make sure your sports program is delivering measurable results and your attendees are happy. Otherwise, expand it or exclude unnecessary ones. Also find out how many classes per week clients think are optimal.
Step 7
Improve and expand the list of services offered. If you feel that the clients of the club have begun to lose interest in sports training and even stop attending them, urgently come up with something new. Increase your coaching staff, open new sections, upgrade your strength machines. The environment should be conducive to intense and interesting activities.
Step 8
Create business cards. Make sure you provide all the necessary contacts for a reliable way of contacting you. Go to any institution in the area that might be of use to you. Contact visitors to clinics, health food stores, massage parlors, swimming pools with your proposal. Leave business cards on the tables of administrators.
Step 9
Come up with a dedicated affiliate program for your current customers. Offer them free training or other services, provided they attract new visitors to the club.
Step 10
Take advantage of the various advertising opportunities. Sign up for free resources on the Internet that specialize in advertising sports goods and services and place your ad there. Consider changing the name of the club to a more attractive one, creating a new sign. Consider moving to a more upmarket area where potential clients can find you.
Step 11
Share your activities with friends, family and acquaintances. Let everyone know that you are looking for new clients. Information spreads very quickly, and gradually more and more people will learn about you.
