Advertising is primarily information that helps to successfully sell a product or service. The advertisement is figuratively compared to the seller's hand reaching out to the buyer. Whether there will be a response depends on how interesting and attractive the offer is for the consumer. Some of the ways to attract customers' attention to advertising are positive affirmations, the use of "value images", focus on the characteristics of the product and emphasis on solving the problem of a potential buyer.
Instructions
Step 1
An affirmative statement in advertising always has a positive impact on the consumer. It should be presented as an indisputable fact, as a self-evident fact that does not require proof. Sometimes the generalization can be deliberately exaggerated, including hypothetical statistics ("New Year is twice as delicious if you have MilkyWay with you"), but in a certain context it is permissible.
Step 2
One of the effective methods of attracting customers' attention to advertising and a positive attitude towards it is the use of images and concepts that are the main values of society and always have a positive emotional connotation. These are love, home, family, children, motherhood, health, peace, science, medicine, etc.
Step 3
Any product can have a lot of positive characteristics. You can't tell about all of them in advertising. Moreover, the more information (even very positive), the more difficult it will be perceived. That is why, within the framework of one advertising message, you need to concentrate only on more significant features of the image or characteristics of the product. Such special characteristics can be: creation of a "sunny" mood; increased attractiveness; promoting better health; demonstration of high social status, connection with caring for the family, high consumer properties, a sparing price compared to analogues, high speed of work, long shelf life or action, reliability of materials, etc.
Step 4
Each product has its own functional purpose. In advertising, you can say about him in different ways. Effectively show the role of a product or service as a "eliminator" of one or another life problem (remember the advertisement for the "Mister Muscle" detergent with a scenario of hasty cleaning before the arrival of guests or an advertisement with a story about a stain on a white blouse). Often, the problem is intensified to the degree of threat (health, peace of mind, safety, etc.). In such advertising, the core, the main component of the text, video, radio clip can be: the problem itself, (dirty plumbing, stained carpet), a way to solve the problem (swallowing pills for head pain), showing the effect (it was - it was: wrinkled and smooth skin).
