Any businessman has come across the preparation of a commercial proposal. And each of them knows that a well-written document will be the ideal seller of your goods or services. The offer helps you to attract new customers, gives the opportunity to old ones to become more interested. Therefore, the design of a commercial offer must be approached with special care and attention.
Instructions
Step 1
Name, price - none of this is what you need to emphasize in your commercial proposal. First, you need to describe what needs your product is suitable for and how it can satisfy the needs of a particular client. After all, most business people are interested in the very essence, and not a detailed description of the technical characteristics of the tool offered to them. So, for example, even a commercial offer for the purchase of fountain pens can be made boring and interesting if you create an intrigue from the very beginning, describing its possibilities. Of course, you shouldn't get carried away with artistic descriptions either. Long texts are not the prerogative of this kind of letter.
Step 2
If you can "trump" the fact that your company or brand is sufficiently promoted, then this must be indicated in your message. After all, those companies that have earned their reputation over the years are proud of it and always emphasize their belonging to the elite. Do not forget to include information about the available discounts. However, you should not do this too intrusively. The text on this point should lead your potential partner to the fact that pleasant bonuses are provided for him in case of cooperation with you.
Step 3
The creativity of your thinking is what will also help you write a good and memorable business proposal. The main thing is to apply this knowledge in moderation. The principle "too good is also good" will not work here. Describe all the advantages of your product or service in literate language. The text should be composed in sufficiently concise terms. At the same time, do not lose the logic of statements. And remember that you do not need to compose a huge letter - hardly anyone will read it to the end. Be sure to write down the basic things. All the rest is done in the form of an application. If a potential client is interested in your offer, he will certainly study the additional documents attached to it.
Step 4
Observe the structure of the letter. It assumes the presence of a heading, which is typed in a slightly larger font than the rest of the text. There should also be a paragraph that is introductory and introductory. In it, briefly describe the needs of the client, which he will be able to solve with the help of your proposal. Next, briefly describe the information about your company. This is necessary so that the client understands with whom he is offered to work. Be sure to include the last name, first name, patronymic of the person in charge, his phone number and email address. Please indicate the date of dispatch and the expiration date of this offer.
Step 5
To enhance the effectiveness of your proposal, research for yourself who exactly you are sending your message to. The style to be used when writing a sales proposal must be adopted in the environment where your potential client is based.
