You are engaged in the rental of commercial sites. Your goal is to expand your customer base. To do this, you must interest potential tenants. If it is quite simple to talk about your company and the services provided in person, then on paper everything is much more complicated. A commercial offer is an offer for further cooperation. The letter must contain information about the services provided. If you do not want it to go unnoticed or even fly into the basket, make it up correctly and competently.
Instructions
Step 1
First of all, you must make a list of potential tenants. Prepare an individual commercial offer for each of them. It is not at all necessary to change the entire text, just make up slightly different sentences.
Step 2
Encourage the client to read your letter to the end. To do this, you must correctly, and most importantly, start it correctly. If you previously met or talked on the phone about rental services, include the following phrases in the first lines of the letter: “During the telephone conversation, you said …”, “We liked your idea …”, “When you met, you mentioned …”, etc.
Step 3
Also include statistics or research results in your quotation. That is, you have to motivate the tenant by demonstrating the success of other people. For example, you show how advertising platforms located in one place or another affect consumer demand.
Step 4
Under no circumstances start a commercial offer with a story about your company, disclosing the history of its appearance - all this will alienate a potential tenant, because you have not yet interested him.
Step 5
Describe the rental services. Here you must indicate the goal, task, essence, result and final cost. Avoid professional terms, the client should be clear about everything, because "smart" phrases can alienate the tenant (and who wants to get involved in an incomprehensible matter). Give the arguments that will push the potential customer to close the deal with you. You can also provide visual material (diagrams, illustrations).
Step 6
Describe a detailed scheme of work with your company, that is, here you can specify the conditions, responsibilities, procedure for accepting work, etc.
Step 7
In the final part, include phrases that will induce the potential client to conclude a lease with your company, and you should also give the reader the opportunity to clarify any information with you. Leave your contacts.
