Development requires work in four directions. This is creating a base of potential customers, converting them into real buyers, increasing the average check and the average number of purchases for the period. To solve each problem, you need to create a separate system.
Instructions
Step 1
Create a "landing page" on your site. Potential clients can be compared to hang gliders who circle above the ground and see where they can land. Similarly, people are looking for useful things on the Internet. If they haven't bought anything from your store, they are unlikely to shell out money outright, because they do not trust unfamiliar sites. Create conditions for landing - let them land and look around. There should be no prices and no calls to buy something on the special page. Submit a subscription form to the newsletter and promise subscribers an answer to a question, for example: "What microwave ovens are on the market and how to choose the best?" If your store has different product categories, you can create many landing pages to attract interested people.
Step 2
Organize a continuous stream of leads. A separate division of the firm or a dedicated employee should only deal with the task of attracting new people to landing pages. Thanks to this, the base of potential customers will be updated.
Step 3
Sell something inexpensive and transfer the buyer to another database. As soon as a person subscribes to the mailing list, he will receive a letter with information for which he left an e-mail. They are a hot shopper who needs help making their first purchase in order to build trust in the store. Offer a huge discount that lasts for a day or several days. From this sale, the online store may not make a profit - this is the cost of acquiring a new customer. This task should be performed by a special department that advises newcomers and actively supports feedback. If the customer still hasn't bought anything, leave it in the old database - periodically make new offers until you reach the goal.
Step 4
Enter the system of additional sales. Every time a customer places an order, a tempting offer should appear - to buy something extra and get a good discount on the second product. From such actions, the average check of each client will increase and the store's profit will increase.
Step 5
Gradually introduce customers to all the products in the store. Individual employees of the company must work with a database of regular customers. This base is formed after the third step. Keep track of purchases and offer people something new. Educate through the newsletter what benefits they will receive and how life will change for the better after the next purchase.
