In the conditions of the modern market, one of the fundamental levers of its regulation is competition. It is thanks to competition that the optimal price-quality ratio is formed for each category of consumer. It is competition that is the main headache for the seller and the manufacturer. To be the best, enterprises spend huge resources on analysis and optimization.
Instructions
Step 1
When a grateful consumer agrees to purchase this particular product at this particular price from this particular manufacturer, it suddenly turns out that the manufacturer has a bunch of "doubles" who produce the product under the same name, but sell it for a lot of money, or the product itself is of lower quality … Losses to an honest manufacturer, in this situation, are guaranteed. How to be? How to recover losses and prove to the consumer that the “doubles” have nothing to do with this enterprise?
First, you need to decide what is the "identifying feature" of the enterprise.
First, the title. It must be registered. Then the double will not legally have the right to be called similarly.
Secondly, the corporate identity of the enterprise. It consists of a logo, corporate colors, fonts and other graphic elements used in the identity (identity - objects of souvenir and printing products, outdoor and interior advertising of the enterprise, where the corporate identity is applied).
Step 2
To keep the logo only yours, patent it. That is, you will receive the right to exclusive use of your trademark. Then no doubles will dare to encroach on your good name. So how do you patent your logo?
Currently, a wide range of organizations specializing in patents are provided on the service market. Of course, their services also cost money.
Step 3
First, pay the state fee and draw up an application for registration of a trademark (indicating the name and location of the applicant), a description of the trademark and a list of classes of the ICGS, which will be subject to legal protection. This application with a description must be submitted to the Federal Institute of Industrial Property (FIPS).
Step 4
Next, a preliminary check of documents will be carried out (within a month).
Step 5
Then the trademark is examined for compliance with legal requirements. This may take over a year. If everything is in order, the trademark is registered in the State Register of Trademarks and Service Marks of the Russian Federation.
Step 6
From now on, within three months, you will be given the long-awaited trademark certificate. Now your counterparts face civil, and with great damage, criminal liability for the use of your trademark. Isn't this gratitude for the time and effort spent ?!
