Radio is one of the most popular media today. Thousands of ambitious young people dream of getting a job as presenters at a radio station in order to cheer up the people of the country every day and gain fame. Advertisers are ready to offer very good money for the promotion of their product on the air. And a huge number of unknown, but talented performers are ready to do anything to get the songs into rotation. Therefore, organizing your own radio station is a very attractive business.
It is necessary
The most important thing is having a large amount of money. Opening a radio station in a city with a population of about 500,000 people, subject to a winning competition, will cost about $ 40,000
Instructions
Step 1
Register as an individual entrepreneur or register as a company. This is required to obtain a broadcasting license
Step 2
Contact your Radio Frequency Authority to assign you a free FM frequency. If you live in a big city, then, most likely, free frequencies will not be available and you will have to queue up for them. Once a year, a tender is held, where 2-3 participants in the competition receive the desired frequency, the rest will try their luck next year
Step 3
After finding out all the nuances of obtaining a frequency, go to get a broadcasting license, which is issued for a period of 5 to 10 years and will cost you about $ 10,000 (depending on the region). You will also need to register your radio station as a media outlet
Step 4
Purchase the necessary equipment. If you have free money, then there should be no problems with this item. The main thing to pay attention to is the certificates for the equipment. Uncertified devices or fake certificates can lead to the fact that your license will simply be taken away and all the work will go down the drain
Step 5
Choose the path along which it is preferable for you to build a radio business: broadcasting the radio stream of large radio stations in your city or creating your own radio station. In the first case, you will need to sign a contract with a radio company, which will provide you with a broadcasting schedule for its programs and time for broadcasting your advertisement. You will not receive money for broadcasting programs and rotating songs, your income will come only from advertising
Step 6
To create your own radio station, hire charismatic presenters, think over the idea and concept of your radio, rent an office, and decorate it in an appropriate style. Actively cooperate with other media outlets, do not spare money for promotion and do not expect any income in the next six months or even a year.
