Each manufacturing company must provide itself with a sales market. The more buyers of her product, both wholesale and retail, the more turnovers she can afford and the more her profit will be. The key point is the targeted search for clients in those market sectors that are associated with the product you are producing.
Instructions
Step 1
First of all, decide on the type and quantity of goods that you produce. The choice of your target group depends on how you position it and what link you want to occupy in the chain from product to consumer.
Step 2
Define your target group. Your target group is companies that sell products that are either the same kind as you make, or similar, or products related to maintenance and service. Conduct a short market analysis, starting with your region, list these companies.
Step 3
Start calling. Your task is to make an appointment either on your territory or on the territory of a potential client. The former is preferable, but not all clients are willing to take the time. Develop a mechanism for presenting the advantages of a product over its counterparts that are already on sale. Remember that the better you convince customers of the benefits of a product, the more willing they will be to sell it.
Step 4
Offer your customers bonus programs for sellers for successful product sales. Try to motivate them to sell exactly your product - the better it sells, the more they will order from you.
