Among the huge variety of grocery stores today, people, as a rule, single out for themselves exactly those where a competent design is made. Modern owners of retail outlets pay great attention to the design of their brainchild.
After all, every supermarket, grocery store or supermarket has a special uniqueness that obliges to implement in it a fundamentally new concept of attitude.
Currently, the owners of retail facilities specializing in the sale of food products, mainly in the development of their external and internal design, resort to the help of qualified specialists. After all, it is the individual approach and original interior that can form the unique atmosphere of the institution, stand out in this consumer market as a structure with a unique style. And already these indicators will work very effectively against the background of a dense competitive environment, which is beneficial to everyone - both buyers and the retail network.
It should be noted that modern innovative technologies make it possible to use a fundamentally new method when developing the design of a grocery store - 3D modeling. This format applies schemes of the most varied levels, and also implements such rules and standards that maximize sales volumes. As a development of 3D modeling, polygonal formatting should be noted, which implies a structural orientation to a large number of so-called "polygons". In this context, the ideal turnover is currently largely focused on electronic geometric models for the design of trading floors.
Lighting, technological equipment and furniture
One of the most important components of the success of a retail outlet is well-chosen lighting. The spirit of the times in this market segment is precisely the use of modern lighting equipment. After all, it has already been scientifically proven that the "light balance" optimally affects the purchasing power. Moreover, today manufacturers of thematic equipment offer the widest assortment focused on any design of retail space. Research shows that sales are increased by an average of 20% when there is effective "color release" at the grocery store.
The next most important component when decorating the interior of a grocery store is the choice of technological equipment. After all, it is this step that directly affects the increased attention of visitors to the outlet, the comfortable activities of employees and the creation of a positive atmosphere in the institution as a whole. As a rule, grocery store owners devote a decent amount of time and resources to this aspect of their retail space. In this context, it is important to take into account that the acquisition of modern and high-tech equipment is not a panacea. After all, it is much more important that these expensive mechanisms work correctly for the sale of goods. And here, special attention should be paid precisely to the method and location of their location, which should be primarily focused on the mode of activity of the object (self-service or the classic version).
In addition to lighting and technological equipment, the right choice of furniture is very important for the modern design of the store. Of course, this part of the interior is largely focused on technological equipment, as the main production component of a shopping facility. However, one should not forget that most of the assortment of the grocery store is located on the shelves. Therefore, correctly selected furniture must meet certain quality requirements (material, design, functionality). Typically, the length of the sections varies from 0.6 to 1.2 meters, but the overall dimensions and shape of the lines are developed purely individually. It is here that the function of a designer is indispensable, because there are practically no boundaries for creative implementation in this direction.
High quality material and unexpected design elements
The modern design of grocery stores is primarily focused on the use of environmentally friendly, functional, durable and attractive materials. In this context, it is very important to make the correct design of the building materials used. After all, the quality parameters of the floor and ceiling, walls and furniture, as well as additional components of the internal interior are decisive in the formation of the individual concept of the institution. It is quite obvious that the use of environmentally friendly and rather expensive materials will pay off very quickly, since the image of the store and its products is in this sense interdependent with customer demand.
In this case, the store-to-customer system works as follows: a unique design influences the customer's mood, and this positive impulse stimulates him to purchase goods. Moreover, store visitors develop a strong opinion that if the store is chic, then all the goods in it have the appropriate quality. In addition, it has been scientifically established that the color spectrum has a direct impact on purchasing activity. Thus, the red and yellow palette disposes to quick purchases, while the green and blue tones stimulate visitors to a leisurely way.
Creation of a unique atmosphere of a trading establishment is a key task of every entrepreneur in this area. Therefore, as a useful advice, you can use the recommendation for creating, for example, an original bakery, which will associate many buyers with coziness, warmth and a friendly atmosphere. Some grocery store owners take great pleasure in using such a marketing ploy as the use of the "analog store" format. In this case, a well-known international franchise is used, and the interior is decorated in the most approximate style. In addition, we must not forget about the exterior of the building where the trading floor is located. After all, it is from the appearance that visitors begin to form an opinion about the store as a whole.
The next on the list of important design elements of a grocery store is the presence of branded information plates, which play an important role as a navigator. After all, the comfortable stay of visitors largely depends on the speed and ease of shopping. Despite the obvious practical aspect of this design element, one should not forget about its aesthetic character. After all, this decor element, as they say, is striking due to its special relevance and remains in memory for a long time. Therefore, a lot depends on the way information is presented. Currently, the thematic market uses plates made by engraving, laser cutting, applique, printing, etc.
Cafe in the grocery store
In order to ensure the maximum comfort of visitors to a grocery store, even at the stage of its design, many owners prefer to provide within the trading floor and the presence of a small but cozy catering establishment. This capacity can be various cafes, food cords, restaurants, etc.
These catering establishments should, as a rule, be implemented in the general concept of the food center. Moreover, there is a mutually beneficial cooperation of related trade sectors. Indeed, in a cafe of this format, an influx of visitors is always ensured, and people will go to a grocery store more willingly when there is a comfort zone where you can just drink a cup of delicious coffee. And even in the case when the catering point develops its own design style, its presence in the store is especially welcome. Of course, this option can be used if the retail space of the institution allows.
Private designer
The design of a grocery store is a serious creative process that attracts qualified specialists from various fields for implementation.
It is important to take into account everything here - the color palette, and the level of illumination, and a comfortable layout, and the presence of special smells and sounds, and marketing techniques. It is important to understand that any costs in this area are guaranteed and quickly pay off. Therefore, the attraction of certified specialists from this area can be considered very justified.
