Shop signs act as a kind of business cards designed to inform passers-by about your trading establishment. According to recent research by experts in advertising research, business profitability and success are more than 50% dependent on outdoor customer acquisition.
Instructions
Step 1
Determine which sign is best for your store - illuminated or non-illuminated. Backlit signs are great because they allow potential customers to see them at any time of the day. For this purpose, internal lighting (fluorescent, neon lamps, LEDs) and external lighting with lamps or floodlights (economy lamps, metal halide or halogen) are used.
Step 2
Choose what you want to use in your store sign: light boxes or volumetric light letters. Light boxes are a prefabricated structure with a flat surface with lamps underneath. The surface material can be made of special light-scattering plastic or banner fabric. Light boxes can be of various geometric shapes, double-sided or one-sided. They are quite affordable, therefore they are widely used as an effective means of outdoor advertising.
Step 3
Use volumetric light letters in the design of the sign, they create a rather attractive visual effect. Such a sign can be located both on the wall and on the roof of the store. The facade of the light letters is made of special light-scattering plastic. Neon or fluorescent lamps are used to illuminate the letters. Their disadvantage is that bulbs can often burn out (due to poor quality, bad weather conditions, etc.), which distorts the name of the store and spoils the overall impression. In the event that the tightness of structures is not high enough, they will quickly become clogged with dust and dirt.
Step 4
If you have opted for non-illuminated signs with no internal illumination, use ordinary flat stretch marks or banners, wall panels (firewalls) - large signs placed on the walls of buildings. When making banner signs, order two-pass printing, it significantly increases the contrast of the image.
