Flyers are one of the most common types of promotional items. Due to their specificity, they require a special approach to their design.
Instructions
Step 1
Think over the essence of the promotional offer. It should really make you want to buy the presented product. And this can be achieved only if you make it clear to the potential client why this product is needed. It is best to use the largest possible font size for your keyword or phrase, as this should draw the first attention to your flyer. This will force the prospect to take the flyer and read what it says.
Step 2
The special offer is placed in a slightly smaller font. It consists, for example, in the low price or high quality of the offered product or service. This sentence is read next after the key phrase and helps to interest the person.
Step 3
You should not use the “not” particle in the advertising text, since in the subconscious of a person it is always perceived as negative. The text should be simple, without adverbs, etc. It should be read easily, in one breath. For this, the text should contain no more than 7 words. It is easier for a busy person to understand a simple message. So, it will be easier to remember and settle in his brain.
Step 4
The size of the leaflet depends on its purpose. To distribute leaflets, choose a smaller size, for example, in the form of a calendar or a business card. It should fit in a purse or pocket. The maximum size of the leaflet should be A4 (landscape sheet size). This size is more appropriate for sticking out rather than distributing.
Step 5
In order for the leaflets not to be thrown away after reading, you need to make it valuable for a potential consumer. For example, it can be made in the form of a discount coupon, a promotion invitation, or a calendar. You can also place a subway map or a list of useful phone numbers on the flyer.
