The life and activity of this store depends on what a person sees in a shop window. Therefore, special attention should be paid to the design of the shop window. The main thing, experts say, is to observe the golden rule: the interior must match the exterior. But besides this, you need to adhere to other principles of window dressing.
It is necessary
- - fabrics;
- - ribbons;
- -Scenery;
- -dolls;
- -animated screens
Instructions
Step 1
When designing the "face" of your store, you can use any plot. That is, in this case, focus not on the products that can be found in your boutique, but on a certain well-thought-out scene. It can be like some kind of composition that will be associated with the assortment of your store only by analogy or meaning. You can put large moving dolls in the window that will act out certain actions. Such "live" and extraordinary advertising will attract a fairly large number of people to your store.
Step 2
The product display option is suitable if you have any super exclusive items in the new imported collection. In this case, think carefully about how you will lay them out to show them from an even more advantageous side. The main rule here is a riot of creativity. Nothing is prohibited. The more original your layout is, the more noticeable and original the fitrin will be.
Step 3
Use a combination of light and shadow to decorate the shop window. This will help you play on the imagination of your customers. In order to achieve the effect of smooth transitions from color to shadow, you need special LED lamps. They need to be adjusted in a certain way so that they give different effects from different angles. Experts assure that it will hardly be possible to pass by such a showcase.
Step 4
Decorate the showcase with the added volume created. Textured fabrics, ribbons, overlays, etc. will help you with this. Gates plus specially thought out lighting will make your showcase very original. And if you add to this any decoration, which will correspond to the specialization of your outlet, then no one will remain indifferent at all.
Step 5
Decorate the showcase by placing a screen in it. Start the animation and there will be no end to those wishing to visit your store.
Step 6
Themed window dressing is also a safe bet. Ideal for any holiday. So, for example, before the New Year, special accessories are well suited. March 8 requires a lot of flowers to decorate the shop window. On Valentine's Day, use hearts, pink, white and red balloons. According to the same principle, the decoration is selected for all other thematic days.
Step 7
Involve the very best professionals in the showcase design - artists, animators and experimental designers. Pay special attention to the materials you want to use. In certain cases, these should be bright, iridescent fabrics. In some cases, on the contrary, calm muted tones will do. These colors will look especially ideal when decorating a shop window with light and shadow.
