Often, real estate agencies are given plain, not very expressive names. Most likely, this is due to the specifics of the business, but with the skillful application of methods for developing names, you can give a sonorous name to any company.
Instructions
Step 1
The development of the name is called naming. First, you need to analyze the target audience, which will vary depending on the specialization of your real estate agency. Do you rent out your home, or do you still sell it? Do you do both? Do you conclude deals for the lease of non-residential premises for offices? It is also important to consider the face value of the property you are working with.
Step 2
The name of your agency should reflect the specifics of the direction of your business. You shouldn't call it “Sell your house!” If you only deal with the rental of non-residential premises. There is no need to call the agency a boring, faceless name, which is already a dime a dozen. Moreover, it is easy to forget them. A person may walk past your agency, read the sign, and not remember it. And you will already lose a potential client.
Step 3
Pay attention to your target audience. If you are selling cheap houses on the outskirts of a city or a village, then you should not call the agency Elite Real Estate. Likewise, a wealthy person will not go into an office called Affordable Housing at Affordable Prices.
Step 4
Check on the Internet which agencies already exist near you, what their names are. After all, you have to stand out, have a better name than theirs. Make a list of these agencies and show a few acquaintances, let them answer, which agency did they work with? Which ones have the best names? Which ones are completely unknown? Consider their opinion when choosing a name.
Step 5
After observing the previous points, you can begin to come up with your own names. Write at least ten of them, and then start crossing them out. Leave the most suitable ones. And then check if there are any agencies already registered for this name on the Internet. If not, register the name of the agency and start an advertising campaign.
