Sale of services is a type of sale that requires utmost attention to the client and special attention to his requirements. When selling services, the principle of "client's desire is the law" is being implemented like nowhere else. Remember that the service provided taking into account the wishes of the client will create a much greater reputation for you than provided exclusively within the framework of the price list.
Instructions
Step 1
The first step in selling services is finding a client. Identify your target group according to the scope of your services. This can be done both with the help of free statistics, and with the help of a simple survey of the existing customer base. Do your research and find out which social groups of clients need your services the most.
Step 2
Once you have identified your target audience, proceed with your advertising campaign. Use advertising methods that are appropriate for your target group and try to make it in accordance with the needs of your target group, for example, if your social group is looking for cheap services, then focus on the price, and if on quality, then on the exclusivity of the service offered.
Step 3
Remember that the client's wishes are born in his head, not in your price list. This means that the list of your services should be flexible and grow in accordance with the wishes of the client. The service rendered in accordance with the wishes of the client contributes to the good reputation of your company like nothing else.
Step 4
Offer packages of services at a reduced cost, make it profitable to buy several services at once, rather than one at a time. Use club cards and discount cards in order to gain customer loyalty and remember that the more professional the service is, the more good recommendations the customer will give to your salon.
