There is a fairly high level of competition in the legal services market. It tends to grow steadily, making it increasingly difficult to sell services to law firms. In order not to be left without work, it is necessary to actively advertise services, to provide an individual approach to each client and high quality of services provided.
It is necessary
- knowledge of the target audience
- advertising
- competent sales specialists
Instructions
Step 1
Create a sales department in your company. Take two people to begin with, train them. In the future, depending on the workload, you will need a few more people in the department. Remember, jobs have to pay off.
Step 2
Next, you need to find the channels through which your company will promote its services:
- Intermediaries are real estate agencies and realtors;
- Sales jointly with other companies (the same real estate agencies, banks, insurance companies, etc.);
- Internet - working on forums, blogs, social networks, creating your own website;
- Direct sales;
- Advertising.
Step 3
Making a name for yourself is the main way to attract clients to your company. First, analyze your target audience, who needs your services the most. A law firm can work in several areas at once: family matters, finance, mortgage, etc.
Step 4
Find out what your potential customers are interested in, what they read, what TV channels they watch, what their age. All this will help determine which form of advertising is best for a particular group.
The main ways of distributing advertising information:
- Outdoor advertising (banners, signboards, pillars, etc.);
- Placing information in the media (advertising articles, short notes);
- Distribution of leaflets;
- Telephone sales (cold calls);
- Sending emails;
- Exhibitions, forums, seminars;
- "Word of mouth".
