When working in the field of sales, you often have to face the need to sell goods or services to legal entities. Companies can have a complex organization system, or consist of four or five people, but the sales scheme for them is usually the same. You must clearly follow it if you really want to sell a product or service to a legal entity.
Instructions
Step 1
First of all, create a database of companies that may be interested in your product or service. The database should contain the name of the company, contacts, address, as well as your comment and current status.
Step 2
Start calling. Every company, regardless of its size, has an employee responsible for making decisions on your issue, your goal is to find his contact details for direct communication. To do this, you can either ask the secretary directly, introducing yourself as a consultant, or find out indirectly, introducing yourself as a correspondent for a newspaper. The most important thing here is to break through the secretarial barrier.
Step 3
Having contacted the person making the decision, do not rush to immediately present your product to him. Briefly tell him why you are calling and request an e-mail address in order to send a mini-presentation. Immediately after you find out the contact email address, make an appointment.
Step 4
You must come to the meeting, having previously prepared for the specifics of the client's activities. Consider the needs of this company. The best option would be if you build your oral presentation based on exactly what the company needs here and now. Listen to the interlocutor to the end, remember that there is never enough information. The more the client tells about what he needs, the more anchor points you will have in order to sell your product.
