While there is a lot of competition in the lingerie business, it is still attractive to aspiring entrepreneurs. It is only important to understand that you will need attentiveness, patience and perseverance.
Instructions
Step 1
In order for your store to be recognizable, you need to be able to clearly identify its features. You need to create a clear, attractive image that will be remembered by the buyer. To do this, you must come up with a clear name and make an appropriate sign.
Step 2
Clearly define for which category of people you will offer the product, whether it will be financially secure people who can afford to buy expensive goods, or the middle class. Accordingly, you must offer a product for your chosen category.
Step 3
Choose a premise that is located in the center; a retail outlet in a shopping center is optimal. It is not necessary to immediately rent a large room, the costs will be too high. A small space can be used as efficiently as possible.
Step 4
Develop service. In a competitive market, this is the only correct decision. Be attentive to the wishes of your customers, they will be the right tips for new services. This can be, for example, ordering and home delivery of the model you like. Each client needs to choose an individual approach so that she has a desire to return to you more than once. Consider the return and exchange of goods.
Step 5
Recruit staff on the principle of communicativeness and ability to communicate pleasantly, but at the same time unobtrusively, with customers. It is very important to have tact and the ability not only to understand the client's problems, but also to successfully solve them. In addition, the consultant must be well versed in the product.
Step 6
Create a comfortable atmosphere in the store. Make a nice design renovation. Pay special attention to the comfortable spacious changing rooms. The buyer should receive pleasure not only from the purchase itself, but also from the selection process and how this product is presented.
Step 7
The availability of the product is very important, if you are just starting out, stock up on the product of 5 - 6 brands. And increase this quantity and range over time. Lingerie includes not only bras and panties, but also tights, stockings, combinations, nightdresses, bodysuits, corsets, etc.
Step 8
Do end-of-season sale at discounted prices. This will attract additional clients. Use advertising and media actively.
Step 9
Check out lingerie fashion trends regularly. A lot can change here: lace, patterns, fabrics, lines, style, etc.
