Some printed publications are faced with the need to increase circulation, but at the same time not only to reach a large readership, but to do it without increasing costs. In fact, there are a number of tricks to do this.
It is necessary
- - advertisers;
- - cheap paper;
- - black and white printing.
Instructions
Step 1
Reduce advertising prices in your publication. This can attract more advertisers and, accordingly, only increase income due to the increased flow of funds.
Step 2
If there is a subscription to the newspaper, research your audience and make the publication more highly specialized - you won't please everyone, but if the information is useful to the target reader, sales will increase.
Step 3
Reduce subscription prices. It is based on the same idea as in paragraph one, that is, the emphasis on quantity. This would seem obvious, but try to improve the quality of the published material.
Step 4
Reduce the number of pages to reduce the waste on the publication of the publication. This should be done taking into account the format of the articles themselves, now they should be shorter, which, however, can only make them more informative.
Step 5
Reduce the format. Firstly, it is much more convenient for the reader, and secondly, of course, it is cheaper.
Step 6
Make the edition black and white. High-quality color printing is known to be very expensive, low-quality printing is annoying.
Step 7
Print the publication on cheap paper. This may not work for all types of magazines, but it all depends on how you present it. By and large, even a book can be published in the form of a newspaper, and, moreover, by making it the highlight of your publication. Try to find as cheap printing as possible.
Step 8
As odd as it sounds, perhaps you should change your accountant. There are many articles and laws, in accordance with which your publication could pay, for example, much lower taxes. All moves and loopholes are usually known only to good specialists.
Step 9
Bear in mind that in the modern world, the print edition has to compete with the Internet, where a lot of any information is absolutely free. So, work with good authors, work on content, add things that are inconvenient to do on the Internet, for example, solve crosswords.
