The global economic crisis has significantly slowed down the development of the newspaper market. Despite this, each publication is fighting for its client and trying to increase the size of its circulation. The circulation of an interesting and useful newspaper can be increased even in times of crisis in the economy.
It is necessary
- - business plan;
- - journalists;
- - marketing campaigns;
- - advertising.
Instructions
Step 1
In order to increase the circulation of a newspaper, first of all, you need to find out what its target audience is and what it wants to see in the purchased edition.
Step 2
Once the decision to increase circulation has been made, a business plan must be drawn up to calculate the costs and benefits of increasing the number of newspaper copies issued.
Step 3
First, you need to make the newspaper more interesting and useful for a potential buyer. You can hire good journalists so that the publication always has only the latest news. Also, readers are interested in various gossip and intrigue, mysterious phenomena and revelations. The headings should be as diverse as possible to reach the largest possible audience of consumers. It would be nice to add entertaining pages with anecdotes, crosswords and contests to the newspaper. Placement of a section with private ads works well for increasing circulation.
Step 4
Various promotions and discounts are effective. So, you can make discounts for newspaper subscribers, and when buying several copies (for example, they will need to be presented at the prize distribution center or send stubs to the editorial office), give useful, inexpensive souvenirs. Draws attention to the newspaper and draws a large gift, for example, a vacation trip.
Step 5
And even if the newspaper is already popular enough in wide circles, you should not disdain advertising. For this, announcements on radio and television are perfect.
