The profit earned from a newspaper published directly depends on its circulation, that is, on the number of copies issued from print. If it is constant, then the newspaper receives a stable income, but this is rarely the case. More often, publications strive to develop so that as many people as possible begin to read them, and the circumstances hinder them.
Instructions
Step 1
Increasing the circulation of a newspaper is good only if the number of readers increases at the same time. To achieve this, it is necessary to reconsider the nature of the published material. First, you should work to make the texts better and more interesting. Secondly, you need to print articles on topics that are important to people, including topical ones, as often as possible.
Step 2
If your newspaper already publishes excellent material, the most interesting articles and topical news, and there are still few readers, then you need to advertise the publication. Describe your target audience. Think about where such people can see ads? It might be worth advertising in other newspapers, putting up posters around town, broadcasting a video on a local TV channel, or even advertising on the Internet. It will take money, but the results will pay off if the newspaper is really good.
Step 3
Add interesting headings that people often buy newspapers for. For example, vacancies are always a hot topic. Even if you have only one page, which contains the best and most interesting job offers, then many people will buy a newspaper just for the sake of this section.
Step 4
Run contests. You can give a prize to readers for solving a crossword puzzle, solving logical problems, coming up with all sorts of tasks related to the specifics of your publication. The more spread across social groups, the better. You can also hold different separate draws for everyone, from children to people of retirement age.
Step 5
Post relevant information. If the newspaper is local, information such as changes in public transport routes, hot water cut-off dates, and any other similar information will be useful. For a thematic publication, it is important to cover all the news in your field. If the correspondents interview the most interesting people for the readers, they will ask them really important questions, the answers to which excite the readers, this will surely attract the audience.
Step 6
Take care of the technical side of the matter as well. Your publication must be available. Make it easy to subscribe to the newspaper in different ways. It's good if you can subscribe not only through the post office, but also through the website. If the newspaper is sold in all kiosks with printed matter, then this will allow people to always be able to buy it. Today, many borrow magazines and newspapers from the general-purpose self-service stores, which have dedicated print sections. The newspaper should be sold there as well. Advertising at distribution points will be very helpful too.
Step 7
If you do not need a constant increase in circulation, then you can organize the printing of special issues dedicated to a specific problem or topic, perhaps these will be festive issues or issues containing particularly relevant information.
Step 8
Change the design of the newspaper, update the layout style. Image change works great not only for brands or celebrities, but also for print media. The redesign will allow you to get rid of outdated graphic elements in the design, make the newspaper look really modern.
