Choosing a name for a fitness club is a very responsible business. A successful name should reflect the concept of the club, focus on certain categories of clients, pricing policy and other important nuances. Of course, a good name in itself does not guarantee profit, but it will allow you to significantly save on advertising.
Instructions
Step 1
List the fitness rooms in your city. Your task is not to repeat existing names. This will blur the concept - you will be constantly confused with your competitors. However, if you like any word or combination, write it down on a separate page of your notebook - perhaps in the future it will be possible to successfully beat it.
Step 2
The choice of name depends on what services you plan to provide and what audience you are targeting. If the main contingent is women, the name of the club should sound beautiful and effective. Men need a shorter and more unambiguous name without unnecessary embellishments. The hall, which will be visited by men, girls and families with children, should have a neutral sign that will suit all target groups.
Step 3
Leave alone the abstract words - "fitness", "wellness", "style", "sport" and the like. People will come to your gym not for the mythical "fitness" - they are interested in a beautiful figure, relief muscles or getting rid of excess fat. A great idea - a name that directly indicates the parts of the body that need to be worked out. "Women's" halls can be named "Waist", "Superforms" or "World Legs", for men's "rocking chairs" names like "Muscle", "Biceps" or "Press" are suitable.
Step 4
It is not at all necessary to be limited to a name of one or two words. Try a more expansive name like Body Beauty Studio. There is no need to come up with additional slogans and explanatory signatures for such a phrase - the concept of the institution is set out very clearly and immediately understandable to potential customers.
Step 5
The name should be well remembered and always heard. Think about visual perception too - the appearance of the sign is also very important. Try on original combinations like "90-60-90" or "20 inches" for the future sign. There is an intrigue in such names - it will certainly interest future clients.
