Entering the federal retail network means significantly raising the level of sales and reaching the target audience as much as possible, especially when it comes to a metropolis. According to statistics, 80% of St. Petersburg residents make purchases in chain stores, slightly lower than this figure in other cities. That is why many manufacturers strive to get into Russian retail chains at any cost. And what actions should be taken for this?
Instructions
Step 1
Decide which retail chain will be the most attractive option. To do this, it is necessary to collect information about its work, characteristics of commodity items, if possible, talk with suppliers of products and get as much information from them as possible. You can ask about the conditions, but you need to take into account that in your case they will be different. It all depends on the terms of the agreement.
Step 2
Specify the method of contacting the contact person for cooperation, preferably the name of the employee. This information can also be used for your own purposes. It has been proven that periodic addressing by name allows you to arrange the interlocutor for dialogue and in his conversation process to win him over to your side.
Step 3
Contact a sales network representative and make an appointment. Telephone conversations are not the best way to resolve such important issues. Personal contact in this case is an important component of a successful contract conclusion.
Step 4
Prepare for the meeting. You must be so well versed in your products that the interlocutor does not have doubts about your competence. Visual materials, excerpts from the business plan, business results, prospects for future development and a detailed and, most importantly, calculated marketing strategy are things that will prove to be an excellent help during the presentation of a commercial proposal.
Step 5
Clarify all the nuances of cooperation, such as the amount of deliveries, the conditions for placing goods on the shelves, the possibility of using additional equipment, the timing of the sale of products, details of the write-off of defects, etc.
Step 6
Enter into a contract if you fully agree with its terms. If there are disagreements or the price of the "admission ticket" turns out to be unbearable, then you should not commit rash acts. Stop, think again, calculate the risks, propose to amend the text of the agreement. In any case, if a preliminary agreement has been reached, then it is already easier for you to return to this issue after a while and, possibly, conclude a contract on more favorable terms.
