The clothing trade attracts many aspiring entrepreneurs with its seeming simplicity. Indeed, this business is not the hardest. However, there are many difficulties in it. First of all, it is a lot of competition, especially in large cities, as well as a strong dependence on fashion.
Instructions
Step 1
If you are going to organize a sale of clothes, then the experience of working as a seller or manager in a store will play into your hands. After all, you already know the work of the store from the inside, represent the needs of customers. If you don't have such experience, then analyze the work of several stores, at least from the point of view of the buyer, take note of convenient stores, interior features, etc.
Step 2
There are quite a few niches in the clothing trade, but try to pick one instead of getting sprayed. For a small store, the narrower the direction and fewer competitors, the better. When drawing up a store concept, think over the name; it should be memorable, stylish and restrained.
Step 3
Once you have decided on the direction of trade, find suppliers of goods and quality goods that meet the requirements of your concept. Suppliers can be found at trade fairs, exhibitions, and on the Internet. If you are interested in a specific product, find its manufacturers via the Internet and contact the supplier. Select several similar companies, study the terms of work with each, and then conclude contracts with 2-3 of them.
Step 4
As for the trading floor, it is better to rent a space that will be located in a shopping center or separately on the so-called "shopping street", where there are already clothing and footwear stores in the neighborhood. Having chosen a room, decide on the interior. If finances allow, then it is better to contact the designer to make the store cozy and interesting.
Step 5
Take care of staff recruitment. If you plan to open a large sales department, then there should be two salesmen working in shifts in the hall, which means that the staff should consist of four people. An administrator will also be required, but at first one of the shift sellers can perform his duties. To motivate store employees for a good job, their salary should consist of a salary and a bonus calculated based on the amount of revenue.
Step 6
Consider advertising for a store. It can be a bright sign or a beautiful sticker if the trade will be carried out in a shopping center. Try to drive sales and customer acquisition. To do this, use gifts, discount cards and sales.
