Despite the fact that the clothing market today is quite oversaturated, this direction is very attractive for novice businessmen. By selling clothes, you will get an interesting and promising business.
It is necessary
- - start-up capital;
- - market research.
Instructions
Step 1
Conduct detailed market research, based on which you can create a business plan. You can do it yourself without going to the professionals. Walk along the nearby streets and shopping centers, record those brands and product groups that are already presented. The goal of your research is to identify your own market niche and store positioning. Try to choose a direction that is not in your chosen territory.
Step 2
Find a potential clothing supplier. If you already have experience in trading and a good start-up capital, you can work on a franchise basis. In this case, you do not have to worry about trade equipment and brand advertising. Still, it is not easy for newcomers to the business to get a famous franchise. Therefore, you can open a multi-brand boutique, forming an assortment at your discretion. When choosing things from different manufacturers, try to maintain a stylistic focus.
Step 3
Create a pleasant atmosphere in your store. Work with the lights, turn on subtle music, put up a water cooler and a sofa for clients. Use the basic rules of merchandising actively. Try to combine matching items on shelves, brackets, and mannequins. Arrange accessories that match your style next to smaller collections.
Step 4
Hire responsible, friendly salespeople. Arrange regular sales trainings and master classes for them. A clothing store clerk must have good taste and be able to advise a client. The qualifications and professionalism of the sales staff are able to attract regular customers.
Step 5
It is also convenient to sell clothes via the Internet today. This way you will save on the lease of retail space, which is the main part of the cost. You can create a website yourself using one of the free templates. You can promote your online store through advertisements in the local press, social networks and forums.
