The apparel business has a strong appeal to young entrepreneurs for its seeming simplicity. Indeed, this is not the most difficult matter, but it also has its own characteristics and difficulties. The main problem is the very high competition in this segment. You can isolate yourself from competitors by two main methods - original products and low prices. Another hallmark of this business is its heavy reliance on fashion trends.
Instructions
Step 1
Draw up a concept for your future store, it is desirable that it be unique and in demand in your city. The main thing to decide with is who to sell and what to sell. You also need to come up with a name for the store. It should be simple and stylish at the same time, eye-catching.
Step 2
Find suppliers of a quality product that meets the requirements of the concept. Sometimes it happens that an interesting product that is not presented by competitors is found right away, and then, based on the essence of the product, a store concept is built. Therefore, depending on the specific situation, the sequence of some steps may be reversed. Determine the markup on the product, usually it is at least 70 percent.
Step 3
A well-chosen location determines 70 percent of the future success of the store. When looking for premises for a store, it is necessary to proceed from the concept of the future store. It is better to open a store in a separate area on a shopping street or in a shopping center. The area of the premises must be at least one hundred square meters.
Step 4
When opening a clothing store, pay special attention to the interior and exterior of the premises. At this stage, it is better to contact the designer who will develop the store project. Pay close attention to the light - properly selected beautiful lighting will allow the store to look interesting and cozy even at low costs. When setting up a store, do not forget about the little things that will create additional convenience for customers. For example, fitting rooms should be spacious, comfortable, with large mirrors, it is desirable to have an air conditioner in the store. When the design project is ready, the renovation is carried out. Purchase shop equipment for the store. If the area of the store allows the use of mannequins, then be sure to use them - they attract visitors. In addition to cash register equipment, purchase electromagnetic frames - they are designed to protect goods from theft.
Step 5
Search for employees for the store, enter recruiting sites, advertise in specialized newspapers, or contact a recruiting agency. The main requirements for a seller are a pleasant appearance, the ability to navigate the assortment, communicate with people and, of course, effectively sell. In addition to salespeople, you will need an administrator who will monitor and train staff. Use a bonus wage system to motivate staff to do good work.
Step 6
It is worth thinking about advertising in advance. Order a bright sign for your store - it will attract customers. Use various incentive promotions, give gifts, give out discount cards and hold sales.
