Coming up with a name for a company, brand, trademark, including for a design studio, is called naming. This service is offered by special agencies, but if you connect at least a little imagination, you can come up with a successful and sonorous name for your business yourself.
Instructions
Step 1
Determine how your design studio differs from competitors, why your offer on the market is exclusive. Try to express this difference in the title.
Step 2
Focus on the type of design that your studio specializes in. Associate a name with an activity so that in the minds of your potential customers, it evokes associations with a specific design. The name must necessarily reflect the connection with the activities of the company, be its verbal symbol. A web design studio and a studio offering chair design are completely different, and their names, respectively, should be radically different.
Step 3
Keep the name euphonious and short so that it is easy to remember and easy to pronounce without getting confused in the letters.
Step 4
If your design studio is focused on cooperation with foreign partners and finding clients abroad, use international words in the name.
Step 5
If you are going to represent your design studio on the Internet and buy a domain name for it, keep this in mind when developing the name and check each idea for the presence of a corresponding free domain.
Step 6
Make the name so that it does not cause rejection and negative reactions from your target audience. Define the circle of your potential clients and customers. Think about their life values and priorities, about their expectations from design in general and from your studio in particular. Live up to their expectations with a short catchy word and include it in the name of the studio.
Step 7
If your imagination has run out, and a suitable option is still not found, go the simple way and use your last name in the title. Modify it or compose a derivative. Alternatively, use an ambiguous and global word in the title, such as perspective. It is relevant to any kind of activity, sounds optimistic and promises to meet the client's expectations.
