Cafe advertising is the most important link in the promotion of the restaurant business. The premises have been prepared, equipment has been purchased, and service personnel have been hired. Now is the time to advertise the cafe.
Instructions
Step 1
Decide who will be visiting your establishment. Everything is important here: gender, age, income. This is necessary in order to convey the advertising message to potential customers.
Step 2
Register on sites where you can publish detailed information about the cafe. Some sites provide this service for free, others for money. Placing information about the cafe in thematic catalog sites will give the desired result.
Step 3
Order the development of a corporate identity for a cafe in a design studio. The appearance of advertising materials plays a very important role. Even a beautifully designed sign can attract additional customers.
Step 4
Print promotional materials at the printer. Do not skimp on print quality in any way. These can be colored brochures in which you can put the necessary information about your cafe. If the cafe has a home delivery service, be sure to place the menu with photos in the booklets. The discounts indicated in the brochures will also help attract customers.
Step 5
Advertise your café in local newspapers and magazines. This will reach a large number of potential customers. Some media outlets work with barter advertisers.
Step 6
Place your ad on local TV. This is recommended if you have an adequate advertising budget. The costs of this type of advertising for a cafe are quite large.
Step 7
Contextual ads on the Internet can give a good result. Place them in popular online advertising systems (Yandex. Direct, Begun). With geo targeting, you can customize your ads to appear in a specific region. To do this, you need a website that can be ordered from any web design studio.
Step 8
Think about how not to lose your loyal customers. Develop your reward system. Enter discount coupons, loyalty cards, gifts. These measures will also play into your hands. The news of a good cafe will spread quickly.
