The bakery is a very promising business project. You can open a small family bakery, or you can plan a whole network, designed not only for your city, but also for the nearest regions. A bakery can serve stores or have its own sales network, operate in an economy format, or offer only expensive exclusive products. How do you explain to your customers which format you will be working in? Very simple - with the correct name.
Instructions
Step 1
First of all, decide in what price category you intend to work. This will immediately narrow the range of suitable names. For example, words with diminutive suffixes hint at the economy format, and sonorous foreign names suggest that the goods here are most likely not cheap.
Step 2
Determine the future assortment of your bakery - will it be wide or narrow, whether bread with a "national" bias is supposed, for example, French pastries, Italian bread or Uzbek flatbreads. The name can successfully emphasize the regional flavor - everyone knows what kind of bread should be looked for in a bakery with names like “Madame Plyushkina”, “Mama Roma” or “Monsieur Croissant”.
However, a clear geographic referencing of the name may hinder the future expansion of the assortment - selling brioches and pizza in an institution called "Tandoor" will be problematic.
Step 3
Decide in what format your trading will take place. For example, a name like “Rolls & Coffee” hints that at your bakery, you can not only buy takeaway bread, but also eat a couple of rolls right there, at the counter or at the table. Naturally, you will need an assortment of drinks. If the size of the room allows, this option can be very profitable, especially if there are no catering establishments nearby.
Step 4
Keep in mind that food is one of the few areas where conservatism is encouraged. Therefore, a simple name like “Bakery No. 1” is perceived positively by buyers. One of the Moscow bakeries is called even more original - "Buloshnaya". The ironically accentuated "Moscow accent" immediately sets this bakery apart from its competitors.
Step 5
If in the house where your bakery will be located, there was previously a famous store, there is a monument or a park nearby, you can safely enter the names and names remembered by the locals in your own brand. The bakery "U Pushkin" or "Karavaevskaya" will ensure the attention of potential buyers.
Step 6
Do you have a sonorous surname and want to call the bakery by your name? This is quite possible - in the field of product naming, this technique is used, although not too often. However, please note that the brands Volkonsky and Eliseevsky are already taken.
Step 7
Perhaps you are planning to open a non-exclusive single establishment, but want to develop a whole chain of bakeries. Then the main thing is a short, capacious and memorable name. We'll have to do without geographic references and personal names. The simpler the better - that's your motto. For example, in one of the regions there is a chain of small bakeries under the unassuming name "SuperBulka". Perhaps it does not shine with originality, but it is perfectly remembered. This is especially important for a network enterprise.
