To write a long-term plan, you need to thoroughly study the subject in question. This can be done through marketing research. For example, when introducing a new product or service to the market, it is necessary to analyze the sector of the economy to which they belong, as well as the target audience, i.e. consumers who are interested in them for some reason.
It is necessary
- - Results of marketing research;
- - A computer.
Instructions
Step 1
Start writing a plan only after the results of monitoring the market situation are received. Otherwise, it is very easy to make mistakes at the very first stage and then lead a potential business on the wrong track. Analyze who your main competitors will be. Consider if there is anything in your business that you can oppose to them. If there is no answer to this question yet, start drawing up a plan with it. In other words, the first part of the long-term plan should contain a description of the idea, made approximately in the following vein: the product, for whom it is designed, what customer needs it satisfies, who besides you offers it on the market, why customers will turn to you.
Step 2
Describe the production part. Start by listing the tangible assets required to launch the project. Perhaps you need some kind of equipment, warehouse or production area, an office with certain office equipment, etc. After the tangible, proceed to the description of intangible assets. What competencies should your employees have in order to realize their plans? Based on this, make up the staffing table. To navigate the salaries corresponding to your region, you can use one of the services that provide large Internet portals dedicated to employment.
Step 3
Make a sales plan. It should find the display and principles of searching for customers, and their buying activity, and the necessary staff of agents or managers who will carry out sales. Remember that the success of the future enterprise depends on the established sales by 60 percent. Write a marketing plan that will reflect all the promotions aimed at promoting your company.
Step 4
Calculate the material part. It is not difficult to do this after you find out the amount required for equipment and other assets, rent of premises, wages fund, etc. Imagine what volume of products will be sold, say, in a month. Based on this, determine when the company can reach the break-even point (that is, stop needing subsidies), and when - start the return on investment. According to the data received, it is possible to draw up an investment plan, according to which the terms of repayment of borrowed funds will become clear if you decide to take out a loan.
