Printing services are in demand not only by the print media. Various brochures, leaflets, brochures are constantly or from time to time needed by many enterprises of various spectrum of activities. As with any service, the production of printed matter costs money, which must be budgeted. The easiest way to get the required amount is to apply for a calculation of the cost of the order to those who provide such services, that is, to the printing house.
It is necessary
- - the circulation that you would like to print (how many copies are needed);
- - the format of the required printed matter;
- - requirements for paper;
- - chromaticity requirements;
- - printing requirements (you need one- or two-sided printing).
Instructions
Step 1
For a substantive conversation with representatives of the printing house, determine the main parameters that affect the price of the order. The most important of them is the circulation. Typically, printers reduce the cost of one copy for every additional thousand. Thus, one order for a print run of 15 thousand will cost significantly less than 15 orders of a thousand copies each.
Step 2
The price is also influenced by the thickness of the printed matter (the more pages, the more expensive), one or two sides should be printed (double-sided is more expensive), the quality of the paper (it is better to discuss this issue in detail with a representative of the printing house, since it is difficult for a non-specialist to understand it) and the so-called "chromaticity". In short, a printing house can offer the customer options for black and white printing, part black and white and part color and full color. Color pages are more expensive to print than black and white.
Step 3
Also formulate questions for yourself regarding the delivery, storage and distribution of the circulation. Much depends on your initial situation: do you have a warehouse or do you plan to use the warehouse services of a third-party organization (several thousand copies of leaflets will fit in a small office, with a newspaper circulation of several tens of thousands and a large number of pages is already more difficult), who will carry out delivery - you yourself, the printing house (not all offer such a service) or a third-party organization, the same applies to the distribution, distribution or posting of the printed edition. Although these costs are already another item of expenses, they also need to be borne in mind.
Step 4
In any case, include in the list of issues such as the deadline for submitting the original layout for printing to receive the circulation by a certain time and the procedure for receiving the finished circulation. The first point is important, since some printers want to receive the original layouts almost a week before the release of the finished product. And this is not convenient for all clients. For example, for a weekly newspaper, this approach is similar to death. Knowing the second will allow you to coordinate plans for obtaining circulation for yourself and third-party performers, if any.
Step 5
When you have determined the basic parameters for yourself, contact the representatives of the printing house. The most customer-oriented of them usually have their own websites, where you can find the address, contact numbers and email address. Often the site may provide an application form for sending by email or online ordering. Many people use instant messaging programs to communicate with clients: ICQ, Skype, etc. As a last resort, you can find phone numbers of printers and other companies that provide services for printing advertising materials in reference books.
Step 6
Contact the printing house in any way convenient for you, tell the parameters of the order and agree on further cooperation. Most often, managers will need some time to calculate the cost of your order. In some cases (for example, if you find it difficult to make a choice which paper is better), a personal meeting or an independent study of samples of printed materials may already be necessary for you. And only after that you can, by additionally contacting representatives of the printing house, inform about your decision and find out the final cost of printing the materials you need.
