The postcard printing business is considered one of the toughest to rise to the ROI level. But first, you can cut costs by replacing the rental space with your own home.
Often it is necessary to present a symbolic sign of respect, and sometimes one wants to add warm wishes to the gift, and the buyer visits the appropriate departments to purchase a postcard. With the development of technology, postcards have not stopped buying, which means that it can be a great idea for business.
How to start a postcard business
It is important in this business to start not with the search for rental premises and equipment, but with the search for employees, since people who are ready to work almost for an idea are in value today. This is due to the fact that, although they buy postcards, this niche is quite competitive.
The second task in organizing a postcard business is again finding an employee, but this time one who has drawing skills in order to be able to create and design postcards. Selling handmade postcards would be an excellent solution. However, here it is necessary to find such an employee who has a creative warehouse. It is important to calculate the profit, since the average price for an ordinary postcard, printed on a machine, is quite acceptable, which cannot be said for a hand-made postcard. For its manufacture, the master will have to pay about $ 1, 5-2, you should also take into account the need to deliver the goods to the place of sale, which is also invested in the cost of the goods.
Sales of postcards
Postcards can be sold at post offices and bookstores, but an online store can also be profitable. Supermarkets can be singled out as another channel for the distribution of postcards.
In order to organize a business for the production and sale of postcards, you should stock up on initial capital, limited to $ 10,000. Experience shows that opening such a business is half the battle, since it is quite difficult to keep it afloat without working at a loss.
Advertising will become the engine of the business. Seeing advertising campaigns, other organizations will order postcards for their employees, it is the wholesale buyer that should be emphasized. Custom-made postcards will never run out of stock, they will not have to be sold for a long time.
It is preferable to start making postcards at home, then at first you will not have to pay rent for the premises. This approach will achieve 100% of the income.
It is possible to arrange supplies to the countries of Europe, since there about 60% of the population continues to send each other postcards for no reason. Letters from Santa Claus can be considered as a passing business.
