Often on the path of a person who thinks about individual self-employment (as entrepreneurship is called in bureaucratic language), two serious questions arise. The first is associated with the fear of independent activity, with the inability and unwillingness to take risks and be responsible not only for oneself, but also for other people. When the psychological fears of the first step are overcome, a more practical question arises: how to choose your business? After all, although they learn from mistakes, no one wants to make them.
Instructions
Step 1
Arkady Teplukhin in his book “The Bible of Small Business. From idea to profit”offers several ways to find business ideas and your own niche in the market segment. At the same time, the author shares the general methods of searching for ideas and assessing his own personality traits, which create the inclination of a certain person to specific types of business. The first method of selecting an idea, allowing you to choose your business, is brainstorming. At the same time, it is useful to focus on defining the characteristics of a new product / service: relevance, shape, color, etc.
Step 2
To choose your business, search for new market niches. Promising directions exist in different market segments.
Step 3
The third way to choose your business is to get a franchise. With a stable demand for the goods or services of the franchisor, there are more pluses than minuses in such a business organization.
Step 4
Another method to choose your business is to identify trends in the needs of a certain group of people. To conduct such an analysis, the following questions are asked:
• What are the consumption volumes of this group of people in different market segments?
• Which of the segments will grow more intensively?
• How big is the growth potential for domestic consumption?
Step 5
If the chosen business matches your abilities, inclinations, character, such a business will begin to grow rapidly. Therefore, determine your abilities and psychological qualities in advance. Take a closer look at yourself, it will give you the advantage of allowing you to choose your business.
