To open a German beer house, you need to study the peculiarities of German beer culture, develop a business plan with a consistent concept of the institution and establish a supply line or your own production of high-quality German beer. You can also open a business "German beer" on the franchise system.
The nuances of opening a German beer hall
The main feature of German beer halls is such a concept as gemütlichkeit - this is a combination of comfort and tranquility with fun and hospitality. Friends, neighbors and colleagues traditionally gather in German pubs to chat, joke, cheer for their favorite sports team, and play board games. To create such a warm atmosphere in an institution is one of the main tasks when opening a German pub. To do this, you need to think carefully about the location of the institution and create an appropriate interior.
Many German breweries only sell beers that have been brewed to the Reinheitsgebot standard - the Purity Beer Act, passed back in 1516. This means that another important task when opening a beer business is to provide the establishment with several varieties of delicious high-quality beer. There are two ways to accomplish this task:
- to conclude a supply agreement with breweries that are located in comparative geographical proximity to the beer hall;
- to organize your own brewery specifically for deliveries to your establishment - beer freshly brewed according to a special recipe can become an excellent "feature" of a beer house.
The third feature of German beer halls is the cuisine focused on hearty meat snacks for beer. It is best to serve traditional German cuisine in a German pub - bavarian sausages, fried sausages, sauerkraut, potato salad, eintopf, etc.
There are the following types of German beer establishments:
- beer pub - Kneipe and Gaststätte - a small establishment with several of the most popular beers and a small assortment of snacks;
- beer restaurant - an institution with its own brewery and a large assortment of beers;
- beer cellar - a beer hall located in the same room as the brewery, which allows guests to drink freshly brewed beer and pour it themselves from barrels;
- beer garden - beer gardens in the open air with wooden long benches in a rustic German style.
Opening of a German brewery under the franchise system
Franchising is a so-called "turnkey business", that is, opening a German brewery under a franchise is the purchase of a well-developed business plan of a promoted brand, which takes into account the concept, interior, kitchen, and suppliers down to the smallest details. Franchising allows you to minimize the risks of opening a new business and present an already proven high-quality product. In Russia, the most popular German beer franchises are Schulz (Heinrich Schultz), Das Kolbas, RestСon. Their essential element is the serving of beer from their own breweries.
