Recently, the world market has undergone significant changes. New directions, new trends have appeared, the knowledge of which will allow young people to decide on their future profession, entrepreneurs - to learn about the prospects of a particular business, and everyone else - to imagine what the coming day is in store for.
Instructions
Step 1
In developed countries, life expectancy has been steadily increasing in recent decades. This has led to the fact that the average age of the population has increased. In Japan, for example, it is 43 years old. As a result, marketers are no longer targeting the younger generation. The main potential clients are middle-aged and older people.
Step 2
Simplification and cheapening of products has taken on a global scale. Even premium manufacturers are trying to relocate component manufacturing to countries and regions with cheap labor. The cheapness and availability of many goods has led to the fact that they have not been used for decades, not repaired, but simply thrown away after a few years and bought new ones.
Step 3
Taking into account the previous trend, manufacturers do not strive to produce goods “for centuries”. If the average consumer buys a new car in order to sell it in 5-10 years and buy an even newer one, then companies no longer make ultra-reliable cars. The main thing is that these same 5-10 years work flawlessly. And the reliability of a used car is 90% dependent on the careful operation of the previous owners and only 10% on the original quality.
Step 4
In the 90s, there was a boom in information technology. Many modern leaders of the Russian IT business started selling computers at that time. The vast majority of firms and enterprises have switched to information technology. The latest trends in the economy are the development of nanotechnology, venture business, and entrepreneurial activity on the Internet.
Step 5
The leaders of the global economy have changed. Russia in the 21st century has become a much stronger political and economic player on the world stage. In the 90s, Korea and Taiwan made economic breakthroughs, and in the 2000s, China. If earlier the main trade was conducted with the USA and Europe, now more and more often with China, Turkey, Korea.
Step 6
There was a tendency towards a healthy lifestyle, towards healthy food. A large number of sports and fitness halls, private medical and health centers have emerged. The market for sports and related goods has grown. There is a steady demand for healthy food, natural products with a minimum content of various additives, and the corresponding market is rapidly developing.
