By opening an online store, you significantly save on retail space and staff. However, the issue of advertising your resource becomes paramount. It is the right promotion that can ensure a stable flow of buyers.
It is necessary
- - the Internet;
- - leaflets.
Instructions
Step 1
Get involved in the active promotion of your online store on the network. Rely on the specifics of the product and the target audience. Traditional methods include paid PPC advertising, which puts your site in the top three rows of search results. To do this, you need to contact the administration of the search engine. Search engine optimization (SEO), which you can carry out on your own, is no less effective. To do this, you need to organize the structure of the site and its lexical content in such a way that they correspond to the key queries of search engines.
Step 2
Create groups on popular social networks such as Odnoklassniki, VKontakte, Facebook. You can promote the group with the help of professionals who will be based on your target audience, selecting users according to several key criteria. However, you are better off administering the group yourself. Discuss major news, educate audiences about new products, collect reviews, and respond to complaints. In addition, in a group, users will be able to chat on abstract topics, and you will get the opportunity to better analyze your audience.
Step 3
Start threads on forums and blogs relevant to your industry. In this case, you can act directly on your behalf as the owner of the online store. However, it is also permissible to act incognito, as a "buyer" of a store that offers to discuss this topic. Keep in mind that you need to act purposefully: the topic of your Internet resource should be close and interesting to members of the forum.
Step 4
If you are targeting courier delivery within your city, advertise in print publications, distribute brochures and leaflets. For example, it is advisable to advertise an online cosmetics store in local fashion magazines, distribute leaflets in beauty salons, cafes, and fitness clubs.
