In the advertising world, there are many platforms that allow you to convey information to the consumer. These are outdoor advertising on billboards, radio and television commercials, newspaper publications. Also, a fairly effective way to popularize a product is the distribution of booklets and leaflets. It can be address (direct mail) and is carried out by postal and e-mail addresses of specific people. And addressless, when advertising is delivered simply in a certain area or the required number of consumers.
Instructions
Step 1
To organize the distribution of advertising using mailing lists, you need to decide what goals you are pursuing. If you tell as many potential consumers as possible about your product or service, then you can use unaddressed mailing. This method is more economical than direct mailing.
Step 2
In order to carry out unaddressed distribution of advertising materials, you need to determine the audience that the promoted product may be interested in. To do this, it is necessary to conduct a marketing research to identify the circle of potential consumers.
Step 3
Then, when the audience and reach are calculated, you can start preparing promotional materials. The brighter and more colorful the leaflet is, the sooner it will attract attention. Although this, of course, will slightly increase its cost.
Step 4
The next step is to find a company - a contractor that provides services for the distribution of advertising materials by mailboxes. If you are planning a large-scale advertising campaign, then you can arrange a tender for its holding. Then it will be possible to choose a company that will distribute advertising materials at the most optimal cost.
Step 5
To convey information to a specific circle of existing customers, or to reach a specific audience, you can use targeted mailing. If there is a ready-made customer base, great. It can simply be provided to the contractor along with promotional materials.
Step 6
If there is no ready-made base for advertising distribution, you will have to get the addresses of consumers yourself. To do this, you can organize a survey with a drawing of commemorative prizes. If you place the questionnaire on the company's website, the data collection will go faster.
Step 7
Then the address base is transferred to the contractor company to clarify and confirm the correctness of the information. After that, the advertising products are laid out in personalized envelopes and sent to the courier service. On average, a letter reaches the addressee in 2-4 days. If there are nonresident consumers, the delivery time will increase accordingly.
Step 8
In addition to address and unaddressed mailing to mailboxes in the entrances, when drawing up a marketing plan, consider such advertising distribution methods as sending information via SMS and e-mail. These methods are also quite effective and allow you to convey information to each specific consumer personally.
