Opening your own store entails many problems and questions: choosing a product and a supplier, recruiting personnel, installing equipment. But all efforts may be in vain if the product is not sold. Therefore, the first task of a store owner is to attract a customer. This means finding the answer to the question - how to advertise the store. We reveal secrets:
Instructions
Step 1
of paramount importance is an attractive name, which will not only tell about the offered product, but also attract with humor and originality. But the main thing is that the name should be original, in no way reminiscent of another trademark;
Step 2
the sign should be eye-catching. But a bright and large sign on a shop in a small alley will look flashy and annoying. In this case, it is better to attract with an interesting window design;
Step 3
fill the store with life. Conduct promotions, presentations, play the lottery. Celebrate loyal customers so that they feel attention and care;
Step 4
distribute business products and souvenirs to customers, such as bags with a logo, stickers, use branded packaging. Print on it the terms of the promotions and the size of the discounts, and customers, taking it away from the store, will be your free advertising agents.
Step 5
beautiful facade. A good store should look fashionable, showing only by its appearance that only the best are traded here.
Step 6
stop the passer-by with a pillar. Of course, not in the literal sense. But a beautiful pillar sign with a well-thought-out slogan will hold the gaze of someone passing by and attract him to the store;
Step 7
let the printed matter advertise you everywhere: at bus stops, on notice boards, it comes to apartments through mailboxes. Stick advertising posters on the fences in the neighborhood. Leaflets must be present inside the store. Submit information about yourself in the brightest colors;
Step 8
advertising in a neighborly manner. Encourage the owners of neighborhood establishments to place mutual advertisements indoors. Such PR is very important for a beginner, because it will come from an already reliable source;
Step 9
wide range and quality. Your task is to anticipate the demand and offer the product first and of excellent quality. Buyers are quite conservative. Having evaluated the work of the store once, he will be faithful to him and will not go to look for another;
Step 10
the best advertisement is the price. Remember the pattern: the lower the price, the more buyers, which means more turnover. And this is a direct path to making a profit. Do not be lazy to ask competitors' prices and try to match them;
Step 11
but this advice is correct if you are trading a typical product. Offer the buyer something extraordinary and in a single copy - then you can dictate your price.
