A business plan is a detailed description of business and administrative activities that contains programs for the supply, production and marketing of products or services. It also displays possible expenses and incomes. When drawing up a business plan for a hairdressing salon, the main attention should be paid to the costs of renting, purchasing equipment, advertising and a program to promote the services offered.
Instructions
Step 1
Before you draw up a business plan for a hairdresser, decide what audience it will be designed for. To do this, analyze what type of service is most in demand in the area where the salon is supposed to be opened. Perhaps there are not enough budget barbers or, on the contrary, there are no VIP-class hairdressing salons. Find out exactly what end consumers are looking for by conducting an online survey at a local forum. So you have the chance to open a profitable business right away.
Step 2
Make a business plan. Its main sections are: - a description of the services that will be provided in a hairdressing salon (only haircuts and dyeing or building, lamination, is there a beautician and massage therapist's office, etc.); - advertising and promotion - an advertising campaign plan should be presented here with a description of her tools (just advertisements and leaflets, advertising in the district media, or even billboards); - an estimate of costs, which includes everything from the purchase of floor cleaning products to equipment for a solarium; - an approximate income for a certain period of time - six months or a year …
Step 3
After compiling the list of services, it will become clear to which audience they would be interesting. After that, prepare an advertising campaign plan. If a hairdressing salon provides a VIP service, try to find out the places and institutions where there are those who might be interested in your services. These are fitness centers, boutiques, paid parking, etc. For advertising a budget salon, billboards near chain grocery stores, schools, kindergartens are suitable. List all the possible ways to promote a hairdresser.
Step 4
Make a cost estimate. Try to include everything that will require money - renting premises, recruiting personnel, purchasing equipment, household needs (towels, shampoos, paint), advertising, etc.
Step 5
In the income section, indicate the rates. Calculate how many clients should be and what kind of services should be provided to them in order for the hairdressing salon to first become self-sufficient, and then become profitable. Of course, in the course of work, this section will be significantly corrected. And, already based on the needs of the audience, the most popular salon procedures will emerge.
