Air conditioners are a fairly seasonal commodity, and the market in a medium-sized city tends to become saturated in a short time. That is why most of the companies selling air conditioners from the very opening work for several cities at the same time. In order to sell air conditioners, there are several tricks that will allow you to win more customers and reduce costs.
Instructions
Step 1
Due to their specificity, air conditioners are most widespread in the south, because the summer is the longest there. But what about the rest of the regions? There is only one way out - distance selling. It will save money on renting space for a showroom, which can be successfully reflected in the reduced price of the devices.
Step 2
Open an online distance selling store. Promote your site in search engines using the optimization method, participate in link exchanges, order promotion as often as possible - do everything to make your site popular. But remember that by working with these methods, you are primarily concerned with the private sector.
Step 3
To work with legal entities, hire managers and regional distributors, conclude contracts with stores for the supply of air conditioners. Constantly conduct an active search among companies that may be interested in your products. Due to distance trading, payment by bank transfer will be the simplest system. Only after you receive payment, send the goods to the specified address.
Step 4
Work with official suppliers. It is preferable that the products come to you directly from the manufacturer. If so, enlist its support in the form of a certificate that you are its official representative. Make this information readily available and use it for promotional purposes.
Step 5
Use advertising not only before purchase, but also after. Consider the design of advertising posters that you can display on stands in cities. Remember that your goal is not one specific region, but several. Accordingly, subcontract work and allocate resources only after market research.
